AN INCREDIBLE SUCCESS STORY
WE LIVE IN ACHANGINGWORLD…
Covid, economic difficulties, environmental challenges, social transformations and a rise in inequalities. A world where some win, some lose, and everybody’s life is gradually transformed. Cars have long been a symbol of progress. Now they are a symbol of these changes.
DISCOVER THEIR WAY OF LIFE
When things change around them, they focus on what really matters. The joy of caring for family and friends, rather than the desire for more possessions. In an ‘always more’ world, they believe in “less but better”. They live in the present, they love simple pleasures. They are budget conscious, embracing technology only when it is simple. But living a simple life is not always easy. When people buy and show off around you, how do you sustain the freedom of simple life without fear or feeling left behind? The answer is: essentiality. Doing things simply, with no need for what’s superfluous. Putting aside complexity. Choosing pragmatism, over the trap of a life beyond our means. Making sure you always have everything you need, and just what you need – and being happy for it. For them, essentiality is the key to joyfully optimizing life.
ESSENTIALITY AS A WAY OF LIFE
DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS
THERE’S NO ONE LIKE US ON THE MARKET
We make new cars accessible to the many. We offer customers just what they need, but everything they need. We adopt and adapt technologies when they are proven and become necessary to stay up to date.
TODAY, WE ADD A TOUCH OF COOLNESS
Essentiality makes it possible to create a better future for everyone. And today, it’s just what we need! Essentiality is simply really cool, and we will make this coolness even more visible. We’ll do it by adding to the brand an outdoor flavour. We know the free-spirited frugalists love it. Being in nature is a great way to enjoy life in a simple way. For us, outdoor is an amazing playing field. Outdoor is where we can free and enjoy simple things. It’s where real life is!
HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS
ESSENTIAL
BUT COOL
Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!
ROBUST &
OUTDOOR
For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.
ECO-SMART
Solutions that are mindful of your wallet and the planet.
The best of both worlds.
OFFICIAL PREMIER PARTNER OF THE UTMB WORLD SERIES
This partnership strengthens Dacia’s presence in a community of enthusiastic and dedicated trail runners, as well as its credibility in the world of outdoor pursuits by creating compelling stories around notable personalities and performances.
Since 2022, Dacia has partnered with the UTMB® World Series as Premier Partner and Official Automotive Partner for European events.
UTMB® World Series is an international ultra-trail race organizer, bringing runners from all over the world the opportunity to experience exceptional trail running in singular destinations.
Trail running is fully consistent with the brand’s key focus on outdoor pursuits. With access to the competition ensured by car, the brand will once again be providing a fleet of vehicles for European events to meet organisational needs.
LEASING SOCIAL CAREMAKERS®
Social commitment of the Dacia brand for inclusive and accessible mobility serving the Groupe Renault’s raison d’être.
To help people get onto the labour market, through the CareMakers programme, Dacia has set up a community mobility offer that has changed the lives of thousands of beneficiaries since 2019.
Dacia is committed to making mobility accessible to all through innovative community initiatives. The brand offers vehicles at reduced prices, so that financially vulnerable people are able to purchase a reliable and economical car. These offers include advantageous financing solutions, tailored to the individual finances of the beneficiaries.
Dacia is also working with local associations to offer this programme to those who need it most. These partnerships ensure that brand initiatives have a direct and positive impact on the lives of beneficiaries, thereby improving access to employment, education and other essential services.
To find out more, visit caremakersmobility
DACIA SANDRIDERS IN THE 2025 DAKAR
As a life-size testing ground for technology committed to low-emission mobility, the Dakar Rally is fully in step with Dacia’s goal to become a leader in affordable low-carbon mobility solutions, including synthetic fuels.
In 2025, Dacia is making its debut in the Dakar World Rally-Raid Championship as a manufacturer. A new human and sporting adventure for the brand…
The Dacia Sandriders will consist of three teams of seasoned co-drivers: Sébastien Loeb, Cristina Gutierrez Herrero, Nasser Al-Attiyah. Inspired by the Manifesto concept car, the Sandrider prototype was designed to focus on the essentials of motorsport: performance for victory.
A robust and outdoor design tackling some of the most demanding terrains (easy spare-wheel access, magnetic plate for bolts, more cockpit space, weight distributed to the front for enhanced traction, tubular steel chassis, carbon bodywork, reinforced bumpers, suspension and 4×4 transmission).
An essential design that precisely meets the needs of drivers and co-drivers (no surplus in body parts, no decorative parts, short and plunging hood design, anti-glare pain, modular dashboard).
An eco-smart approach for more sustainable competition (weight reduction, optimised aerodynamics, synthetic fuel, thermo-management with anti-infrared pigment).
NEW BRAND IDENTITY
OUR NEWS
YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS
Don’t hesitate to connect with us!
We will be happy to write this Dacia story together.
contact.brand@dacia.com