DACIAGETTING READY FOR A CHANGING WORLD
AN INCREDIBLE SUCCESS STORY
We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.
REFOCUS
Many choose to simply refocus
they are the people that Dacia is made for.
ESSENTIALITY AS A WAY OF LIFE
DACIA BRAND POSITIONING
DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS
DEEP IN OUR DNA,WE’VE BEEN DEFINED BY
HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS
ESSENTIAL
AND COOL
Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!
ROBUST &
OUTDOOR
For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.
ECO-SMART
Solutions that are mindful of your wallet and the planet.
The best of both worlds.
DACIA BRAND MARKERS
Brand Territories
CAREMAKERS ®
THE DACIA SANDRIDERS
BRAND IDENTITY
EXTREME FINISHES FOR THE OUTDOORS
Dacia has previewed the Extreme trim level on Dacia Spring at the Brussels Motor Show. Henceforth, the brand’s three other models will feature this finish, permanently replacing the SL Extreme on Dacia Jogger and Dacia Duster.
For Dacia the outdoors is a way of life: your outdoor adventures and the discoveries you’ll make behind the wheel can only be envisaged with a robust, hard-wearing companion on wheels. The Extreme finish is as close to the outdoor world as you can get. At first glance, you’ll notice the new Cedar Green for Dacia Stepway, Dacia Jogger and Dacia Duster, and Slate Blue for Dacia Spring. You’ll notice subtle details like the Gloss Black shark antenna and the model name in Copper Brown. This colour is also used for the mirror caps, wheel centres and the Dacia logo on the boot door. Touches of Copper Brown on the fog lamps blend with the Shiny Black alloy wheels.
Inside, the new grey easy-to-clean MicroCloud fabric features on the dashboard for the first time, boasting greater resistance. This velvet-like material complements the Dacia Link emblem on the front seats. Rubber has been chosen for the floor mats – so they can be cleaned quickly and easily. With these cool but essential touches, Dacia supports its customers who enjoy everyday mini-adventures.
NEW DACIA BRAND IDENTITY
Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand. Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones. A journey to discover your essential.
NEW VISUAL IDENTITY FOR THE DACIA NETWORK
The Dacia network is changing its look with a new exterior visual identity designed to support the development of the brand and its range of products, while remaining true to its core values of simplicity, sturdiness and frugality. With this striking new visual identity, the brand is enhancing the external visibility and modernity of its network.
The first European dealership to unveil the new Dacia façade is located in the Paris region, in Melun (LS Group). The roll-out of the new exterior signage across the network will start in the spring with the help of European suppliers, who will deliver top-quality service at unbeatable prices for Dacia dealers. The project will continue with the introduction of interior showroom standards, which are currently being defined
DACIA LOGO, EMBLEM AND COLOURS.
We evolve with our times to better adapt to your expectations.
We have modernized our entire range and are now opening a new chapter.
Our brand identity becomes more contemporary and assertive.
• The emblem: “Dacia Link” consists of a D and a C joined together, symbol of the trust relationship between Dacia and its customers.
• The logotype: 5 letters, with a minimalist design, express the spirit of the brand, robust and essential.
• Colors: a new Lichen Khaki shade, inspired by nature, is appearing and is available across the entire range.
After the points of sale and the communication, discover this new brand identity declined on our cars.
OUR NEWS
THE YOUCLIP REVOLUTION
True to the Dacia spirit, the YouClip system combines simplicity and functionality. It can be used to attach a variety of perfectly calibrated accessories to various strategic locations in the cabin in a robust and secure manner.An ingenious solution that further enhances the practicality and versatility of the brand’s vehicles.
Dacia continues to innovate with the presentation of new YouClip accessories inaugurated by Dacia Duster:
– The clever 3-in-1 system combines a cup holder, bag hook and portable lamp.
– A storage pouch and a multimedia tablet holder;
– Four to six integrated mounting points as standard and two additional accessory mounting points that can be attached to the headrest.
Starting with Dacia Duster, all new models in the range will feature this innovative system.
STARKLE®: AN ECOLOGICAL, ROBUST AND ELEGANT MATERIAL
Starkle® is a composite material that allows more recycled plastic to be incorporated into the parts and the exterior of our vehicles. The innovation consists in making the material visible while keeping it durable and attractive!
Starkle® is environmentally friendly, consuming fewer resources and requiring no paint. The material is tangible proof to our customers of our contribution to reducing the carbon footprint. It is immediately recognisable with its star-shaped appearance. Extremely robust, its design meets automotive standards on shock resistance, scratches, and UV ageing, and it also facilitates cleaning.
With Dacia Duster, we are aiming for a recycled plastics rate of as much as 20%. We will be extending our use of the new material to more exterior body parts and future accessories.
DACIA BIGSTER: ESSENTIAL AND COOL
Dacia Bigster, better than a new SUV, an unprecedented offer the likes of which only Dacia can develop. Bigster is the perfect balance of performance, economy and reliability, staying true to its “essential and cool” DNA.
– It impresses with its assertive design and owes its robustness to its modern lines and generous volumes.
– Its use of recycled materials set it apart and it offers a range of electrified powertrains suitable for all uses.
– It reveals an exceptionally spacious interior combined with maximum comfort: panoramic sunroof, generous boot, connected features and YouClip attachment system.
Bigster was launched in January 2025 and is now available in the Dacia network.
– It impresses with its assertive design and owes its robustness to its modern lines and generous volumes.
– Its use of recycled materials set it apart and it offers a range of electrified powertrains suitable for all uses.
– It reveals an exceptionally spacious interior combined with maximum comfort: panoramic sunroof, generous boot, connected features and YouClip attachment system.
Bigster was launched in January 2025 and is now available in the Dacia network.
DACIA HIPSTER CONCEPT
Dacia Hipster Concept: a vision of cool, accessible electric mobility
Dacia Hipster Concept embodies a cool, minimalist and accessible vision of electric mobility. Designed from a blank page, this 3m vehicle reinvents the everyday car: sturdy, compact and spacious with 4 real seats and a modular boot. It’s made for everyday use, proving just as nimble in town as it is in the countryside; it’s easy to use and packed with clever features. Its striking design with its cubic proportions and its eco-smart approach illustrate Dacia’s desire to offer electric mobility that is accessible, surprising and faithful to its customers’ needs.
Dacia Hipster Concept embodies a cool, minimalist and accessible vision of electric mobility. Designed from a blank page, this 3m vehicle reinvents the everyday car: sturdy, compact and spacious with 4 real seats and a modular boot. It’s made for everyday use, proving just as nimble in town as it is in the countryside; it’s easy to use and packed with clever features. Its striking design with its cubic proportions and its eco-smart approach illustrate Dacia’s desire to offer electric mobility that is accessible, surprising and faithful to its customers’ needs.
DACIA STRIKER
Dacia Striker: the family car, reimagined
Dacia Striker evokes the saloon cars of our childhood, with a modern twist. True to Dacia’s DNA, it stands out with its robust, assertive design, dynamic lines and high ground clearance. The 4.62 m long Striker completes the Dacia range in the C-segment and is the ideal everyday companion thanks to its practicality, versatility and modernity.
Dacia Striker evokes the saloon cars of our childhood, with a modern twist. True to Dacia’s DNA, it stands out with its robust, assertive design, dynamic lines and high ground clearance. The 4.62 m long Striker completes the Dacia range in the C-segment and is the ideal everyday companion thanks to its practicality, versatility and modernity.
The line of outdoor derivative products
Explore the line of Dacia derivative products which combine a taste for adventure with everyday comfort.
Our collection features essential accessories for your lunch breaks – whether they be at work or out in the open air. You will find an eco-friendly lunchbox, a metal mug, a cutlery kit for when you are on the move and a zip-up fleece jacket. Each product has been carefully selected for its simple and functional design.
All of these products are available from the online Dacia store. So don’t delay – enjoy them while stocks last. Order today so you don’t miss out!
https://www.dacia-eshop.com/
DACIA SPRING
Dacia Spring passes another milestone, taking those qualities that made it a success to the next level, while remaining the most affordable full-electric model on the market.
– Even more attractive than ever with an entirely renewed and more robust design, (see Gallery).
– Yet still as practical with exceptional interior storage space for its segment: 308 litres (1,004 litres with the rear seats folded down). Additional storage (double glove box, door bins, etc.) with an overall volume of nearly 33 litres is also greater than segment standards.
– More versatile than ever with a more accessible 65 hp engine, yet still as efficient thanks to a carefully managed weight (The only full-electric car to weigh less than a tonne !) & an excellent fuel economy on WLTP mixed cycle: 14.6 kWh/100 km (approval pending).
Dacia Spring has received many awards. Its energy efficiency and carbon footprint were particularly praised in 2022 when it was given the maximum 5-star rating from the independent European organisation Green NCAP.
MANIFESTO VOTED “CONCEPT CAR DESIGN OF THE YEAR”
Dacia has started 2024 with a bang. Dacia Manifesto has been voted “Concept Car Design of the Year” by Car Design Review, the leading automotive design website in the UK. The prize is awarded exclusively on votes from car design professionals. This is the first time that Dacia has competed for an award in the highly respected Car Design Review. Dacia Manifesto is designed for outdoor adventure. It is a living lab for applications that are already starting to feature in Dacia vehicles.
Commenting on Dacia’s win, James McLachlan, editor of Car Design News, said: “In the ten years of these awards, Dacia has never previously been a contender for any car category, so to win this year’s Concept Car Design of the Year award is an incredible achievement and shows just how far its design department has come.”
AN ECO-DESIGNED RANGE OF MERCHANDISING
The Dacia range of merchandising includes backpacks, water bottles, caps, and raincoats. Only the essentials to help reconnect with nature, and champion the brand’s values: simplicity, robustness, and authenticity. True to the new brand identity, the range uses recycled materials (raincoats and backpacks made of recycled polyester, caps made of recycled poly-cotton) and sustainable materials (aluminium water bottles).
The entire merchandising range is environmentally friendly at every step of the way, from product design to distribution channels. In fact, the collection will be available in dealerships, in a recycled and recyclable cardboard display that already features other merchandising. Once again, Dacia’s hunt to get rid of everything superfluous applies to its entire value chain.
Orders can be placed via a dedicated e-commerce site : https://www.dacia-eshop.com/en/
YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS
Don’t hesitate to connect with us!
We will be happy to write this Dacia story together.
contact.brand@dacia.com