DACIA

GETTING READY FOR A CHANGING WORLD

AN INCREDIBLE
SUCCESS STORY

WE LIVE IN A CHANGING WORLD…

Covid, economic difficulties, environmental challenges, social transformations and a rise in inequalities. A world where some win, some lose, and everybody’s life is gradually transformed. Cars have long been a symbol of progress. Now they are a symbol of these changes.

WE LIVE IN A CHANGING WORLD…

Covid, economic difficulties, environmental challenges, social transformations and a rise in inequalities. A world where some win, some lose, and everybody’s life is gradually transformed. Cars have long been a symbol of progress. Now they are a symbol of these changes.

We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.

Refocus

Many choose to simply refocus
they are the people that Dacia is made for.

DISCOVER THEIR WAY OF LIFE

When things change around them, they focus on what really matters. The joy of caring for family and friends, rather than the desire for more possessions. In an ‘always more’ world, they believe in “less but better”. They live in the present, they love simple pleasures. They are budget conscious, embracing technology only when it is simple.

But living a simple life is not always easy. When people buy and show off around you, how do you sustain the freedom of simple life without fear or feeling left behind?

The answer is: essentiality. Doing things simply, with no need for what’s superfluous. Putting aside complexity. Choosing pragmatism, over the trap of a life beyond our means. Making sure you always have everything you need, and just what you need – and being happy for it. For them, essentiality is the key to joyfully optimizing life.

Discover their way of life

When things change around them, they focus on what really matters. The joy of caring for family and friends, rather than the desire for more possessions. In an ‘always more’ world, they believe in “less but better”. They live in the present, they love simple pleasures. They are budget conscious, embracing technology only when it is simple.

But living a simple life is not always easy. When people buy and show off around you, how do you sustain the freedom of simple life without fear or feeling left behind?

The answer is: essentiality. Doing things simply, with no need for what’s superfluous. Putting aside complexity. Choosing pragmatism, over the trap of a life beyond our means. Making sure you always have everything you need, and just what you need – and being happy for it. For them, essentiality is the key to joyfully optimizing life.

ESSENTIALITY AS
A WAY OF LIFE

DACIA IS THE BEST
VALUE FOR MONEY BRAND
THAT CONSTANTLY
REDEFINES THE ESSENTIALS

THERE’S NO ONE
LIKE US
ON THE MARKET

We deliver accessible and affordable cars. We offer just what they need in mobility, but everything they need, by adapting and adopting new technologies as they become necessary to stay contemporary.

THERE’S NO ONE
LIKE US
ON THE MARKET

We deliver accessible and affordable cars. We offer just what they need in mobility, but everything they need, by adapting and adopting new technologies as they become necessary to stay contemporary.

DEEP IN OUR DNA,

WE’VE BEEN DEFINED BY

DEEP IN OUR DNA,

WE’VE BEEN DEFINED BY

1.

SIMPLICITY
AND
PRAGMATISM

We make essential cars
that deliver only
what is useful,
but with total transparency.

2.

BEST VALUE
FOR MONEY

We offer robust
and roomy new cars
for the affordable
price of a used one.

3.

GAME
CHANGER

We break the rules
of the industry
by making new cars
truly accessible
for all.

4.

PURPOSEFUL
IN A WITTY WAY

Revealing what truly
matters with a
humorous tone.

5.

MINDFUL
CONSUMPTION

A brand
that resonates
with aspirations
for thoughtful consumption
and usage.

TODAY, WE ADD
A TOUCH OF COOLNESS

Essentiality makes it possible to create a better future for everyone. And today, it’s just what we need! Think how much a well-crafted piece of furniture can stand the test of time… Essentiality is simply really cool. And as we want to attract new people, we will make this coolness even more visible. We’ll do it by adding to the brand an outdoor flavour. We know the free-spirited frugalists love it. Being in nature is a great way to enjoy life in a simple way. For us, outdoor is an amazing playing field. Outdoor is where we can free and enjoy simple things. It’s where real life is!

TODAY, WE ADD
A TOUCH OF COOLNESS

Essentiality makes it possible to create a better future for everyone. And today, it’s just what we need! Think how much a well-crafted piece of furniture can stand the test of time… Essentiality is simply really cool. And as we want to attract new people, we will make this coolness even more visible. We’ll do it by adding to the brand an outdoor flavour. We know the free-spirited frugalists love it. Being in nature is a great way to enjoy life in a simple way. For us, outdoor is an amazing playing field. Outdoor is where we can free and enjoy simple things. It’s where real life is!

HOW DO YOU
RECOGNIZE A DACIA?

OUR BRAND MARKERS

ESSENTIAL
BUT COOL

Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!

ROBUST &
OUTDOOR

For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.

ECO-SMART

Solutions that are mindful of your wallet and the planet.
The best of both worlds.

NEW DACIA, NEW COLOR, NEW LOGO… STILL DACIA!

Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand.

Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones.

A journey to discover your essential.

 

YOUR EVERYDAY TOOLBOX
TO CONSTANTLY REDEFINE THE ESSENTIALS

Download Key document

Download Key Document

Download Key document

Download Dacia Wallpapers

Go Brand Hub

Go to Brandhub

Don’t hesitate to connect with us!

We will be happy to write this Dacia story together.