DACIA
GETTING READY FOR
A CHANGING WORLD
DISCOVER THE
NEW DACIA LOOK
NEW VISUAL IDENTITY
FOR THE DACIA NETWORK
DACIA AND UTMB® WORLD SERIES PARTNERSHIP

AN INCREDIBLE SUCCESS STORY

WHY PEOPLE
LOVE DACIA

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We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.
REFOCUS Many choose to simply refocus
they are the people that Dacia is made for.

ESSENTIALITY AS A WAY OF LIFE

DACIA BRAND
POSITIONING

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DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS

DEEP IN OUR DNA,
WE’VE BEEN DEFINED BY

HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS

ESSENTIAL
BUT COOL

Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!

ROBUST &
OUTDOOR

For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.

ECO-SMART

Solutions that are mindful of your wallet and the planet.
The best of both worlds.

DACIA BRAND
MARKERS

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OUR LATEST NEWS

NEW LOGO, NEW EMBLEM, NEW COLORS, STILL DACIA!

We evolve with our times to better adapt to your expectations. We have modernized our entire range and are now opening a new chapter. Our brand identity becomes more contemporary and assertive.
• The emblem: “Dacia Link” consists of a D and a C joined together, symbol of the trust relationship between Dacia and its customers.
• The logotype: 5 letters, with a minimalist design, express the spirit of the brand, robust and essential.
• Colors: a new Lichen Khaki shade, inspired by nature, is appearing and is available across the entire range.
After the points of sale and the communication, discover this new brand identity declined on our cars.

DACIA AND UTMB® WORLD SERIES PARTNERSHIP

Dacia becomes Official Technical Partner and exclusive Automotive Partner for UTMB® World Series European and African events.

The UTMB® World Series is the world’s ultimate trail running circuit that allows all runners to experience the UTMB® (Ultra Trail Mont Blanc), adventure through leading international events in the world’s most striking destinations. It shares many fundamental principles with Dacia with both organizations focusing on the spirit of solidarity, inclusivity and on the development of a mindful consumption. Through this partnership, both parties will work together closely to promote those values.

Dacia continues to enhance its brand positioning, just like with the massive success of the iconic SUV Duster.

This long-term partnership allows us to drive brand awareness and connect even more closely to people enjoying simple outdoor pleasures, together.

NEW VISUAL IDENTITY FOR THE DACIA NETWORK

The Dacia network is changing its look with a new exterior visual identity designed to support the development of the brand and its range of products, while remaining true to its core values of simplicity, sturdiness and frugality. With this striking new visual identity, the brand is enhancing the external visibility and modernity of its network.

The first European dealership to unveil the new Dacia façade is located in the Paris region, in Melun (LS Group). The roll-out of the new exterior signage across the network will start in the spring with the help of European suppliers, who will deliver top-quality service at unbeatable prices for Dacia dealers. The project will continue with the introduction of interior showroom standards, which are currently being defined

NEW DACIA BRAND IDENTITY

Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand. Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones. A journey to discover your essential.

YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS

Don’t hesitate to connect with us!

We will be happy to write this Dacia story together.

contact.brand@dacia.com