DACIA
GETTING READY FOR
A CHANGING WORLD
KAYAKING CHALLENGE IN LAPLAND,
A DUSTER ADVENTURE
NEW WALLPAPERS

AN INCREDIBLE SUCCESS STORY

We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.
REFOCUS
Many choose to simply refocus
they are the people that Dacia is made for.

ESSENTIALITY AS A WAY OF LIFE

DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS

DEEP IN OUR DNA,
WE’VE BEEN DEFINED BY

HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS

OUR LASTEST NEWS

KAYAKING CHALLENGE IN LAPLAND, A DUSTER ADVENTURE

This summer, a team of six extreme kayakers set themselves quite a challenge: journey into the stunning wilderness of Lapland to venture up hitherto unexplored rivers. An expedition like no other, 11 days north of the Arctic Circle cut off from civilisation. The hardy group of kayakers hauled all their equipment north into the watery wilderness aboard a trusty Duster.
Built for adventure, Dacia’s iconic SUV proved an ideal vehicle for the sporty gang as they traversed the 8,000 km expanse to reach the wild waters in the North Cape region for an adrenaline-packed expedition after more than a year of living in lock-down.

NEW DACIA, NEW COLOR, NEW LOGO… STILL DACIA!

Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand. Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones. A journey to discover your essential.





YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS

Don’t hesitate to connect with us!

We will be happy to write this Dacia story together.

contact.brand@dacia.com
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