DACIAGETTING READY FOR A CHANGING WORLD
AN INCREDIBLE SUCCESS STORY
We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.
REFOCUS
Many choose to simply refocus
they are the people that Dacia is made for.
ESSENTIALITY AS A WAY OF LIFE
DACIA BRAND POSITIONING
DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS
DEEP IN OUR DNA,WE’VE BEEN DEFINED BY
HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS
ESSENTIAL
BUT COOL
Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!
ROBUST &
OUTDOOR
For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.
ECO-SMART
Solutions that are mindful of your wallet and the planet.
The best of both worlds.
DACIA BRAND MARKERS
NEW BRAND IDENTITY
EXTREME FINISHES FOR THE OUTDOORS
Dacia has previewed the Extreme trim level on Spring at the Brussels Motor Show. Henceforth, the brand’s three other models will feature this finish, permanently replacing the SL Extreme on Jogger and Duster.
For Dacia the outdoors is a way of life: your outdoor adventures and the discoveries you’ll make behind the wheel can only be envisaged with a robust, hard-wearing companion on wheels. The Extreme finish is as close to the outdoor world as you can get. At first glance, you’ll notice the new Cedar Green for Stepway, Jogger and Duster, and Slate Blue for Spring. You’ll notice subtle details like the Gloss Black shark antenna and the model name in Copper Brown. This colour is also used for the mirror caps, wheel centres and the Dacia logo on the boot door. Touches of Copper Brown on the fog lamps blend with the Shiny Black alloy wheels.
Inside, the new grey easy-to-clean MicroCloud fabric features on the dashboard for the first time, boasting greater resistance. This velvet-like material complements the Dacia Link emblem on the front seats. Rubber has been chosen for the floor mats – so they can be cleaned quickly and easily. With these cool but essential touches, Dacia supports its customers who enjoy everyday mini-adventures.
NEW DACIA BRAND IDENTITY
Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand. Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones. A journey to discover your essential.
NEW VISUAL IDENTITY FOR THE DACIA NETWORK
The Dacia network is changing its look with a new exterior visual identity designed to support the development of the brand and its range of products, while remaining true to its core values of simplicity, sturdiness and frugality. With this striking new visual identity, the brand is enhancing the external visibility and modernity of its network.
The first European dealership to unveil the new Dacia façade is located in the Paris region, in Melun (LS Group). The roll-out of the new exterior signage across the network will start in the spring with the help of European suppliers, who will deliver top-quality service at unbeatable prices for Dacia dealers. The project will continue with the introduction of interior showroom standards, which are currently being defined
NEW LOGO, NEW EMBLEM, NEW COLORS, STILL DACIA!
We evolve with our times to better adapt to your expectations.
We have modernized our entire range and are now opening a new chapter.
Our brand identity becomes more contemporary and assertive.
• The emblem: “Dacia Link” consists of a D and a C joined together, symbol of the trust relationship between Dacia and its customers.
• The logotype: 5 letters, with a minimalist design, express the spirit of the brand, robust and essential.
• Colors: a new Lichen Khaki shade, inspired by nature, is appearing and is available across the entire range.
After the points of sale and the communication, discover this new brand identity declined on our cars.
OUR LATEST NEWS
DACIA ON THE RALLYE AICHA DES GAZELLES!
Dacia Morocco chose to support the 300 and 310 crews competing in the 32nd edition of the Rallye Aïcha des Gazelles 2023. Zineb Yaagoubi and Chaimae El Kinani, as well as Fatima-Zahra Ahallal and Ghizlane Ferkous, employees at Renault Group Morocco, entered the legend of this all-female exceptional adventure as official Dacia crews.
The entrants were given two Duster 4×4 models to take part in the rally, as well as various equipment. The Duster is known for its robustness and its ability to handle difficult terrain, making it the ideal gazelle of the desert for this competition. The four entrants practised ahead of time to gain a better understanding of the navigation rules and learn how to get the best out of their roadbook. The two teams were ready to take on the challenges of this all-female adventure in March 2023.
Dacia Morocco and Mobilize Financial Services also demonstrated their commitment to women and the rally’s values: excel, create the conditions for solidarity and thrive by seeking new challenges. By supporting these two teams, Dacia confirmed its vehicles’ robustness and reliability in the heart of a steep landscape where reliability is key.
AN ECO-DESIGNED RANGE OF MERCHANDISING
The Dacia range of merchandising includes backpacks, water bottles, caps, and raincoats. Only the essentials to help reconnect with nature, and champion the brand’s values: simplicity, robustness, and authenticity. True to the new brand identity, the range uses recycled materials (raincoats and backpacks made of recycled polyester, caps made of recycled poly-cotton) and sustainable materials (aluminium water bottles).
The entire merchandising range is environmentally friendly at every step of the way, from product design to distribution channels. In fact, the collection will be available in dealerships, in a recycled and recyclable cardboard display that already features other merchandising. Once again, Dacia’s hunt to get rid of everything superfluous applies to its entire value chain.
Orders can be placed via a dedicated e-commerce site : https://www.dacia-eshop.com/en/
MANIFESTO CONCEPT CAR
With the MANIFESTO concept, the brand is emphatically reaffirming its unrivalled vision for an essential, cool, robust, affordable and environmentally efficient car. MANIFESTO concept is a lab for ideas and a vehicle that is connected to nature, environmentally friendly and brimming with breakthroughs some of which will be available on future vehicles in Dacia’s range.
MANIFESTO concept is not a future model: it is a statement about the brand’s aim to stand by customers as they become ever keener on outdoor pursuits, while expanding the values and qualities that have built Dacia vehicles’ success.
The MANIFESTO concept will be featured at the Paris Motor Show, which will open on October 18th.
DACIA AND UTMB® WORLD SERIES PARTNERSHIP
Dacia becomes Official Technical Partner and exclusive Automotive Partner for UTMB® World Series European and African events.
The UTMB® World Series is the world’s ultimate trail running circuit that allows all runners to experience the UTMB® (Ultra Trail Mont Blanc), adventure through leading international events in the world’s most striking destinations. It shares many fundamental principles with Dacia with both organizations focusing on the spirit of solidarity, inclusivity and on the development of a mindful consumption. Through this partnership, both parties will work together closely to promote those values.
Dacia continues to enhance its brand positioning, just like with the massive success of the iconic SUV Duster.
This long-term partnership allows us to drive brand awareness and connect even more closely to people enjoying simple outdoor pleasures, together.
YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS
Don’t hesitate to connect with us!
We will be happy to write this Dacia story together.
contact.brand@dacia.com