DACIA
GETTING READY
FOR A CHANGING WORLD
NEW
DACIA SPRING
Dacia is the Premier Partner
of the UTMB® World Series
ALL NEW DUSTER
MANIFESTO VOTED “CONCEPT CAR DESIGN OF THE YEAR”
The line of outdoor derivative products
DISCOVER THE
NEW DACIA LOOK

AN INCREDIBLE SUCCESS STORY

WHY PEOPLE
LOVE DACIA

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We are redefining DACIA to grow further in that new world. It starts by being clear on the people we want to focus on. We all have different reactions to the changes. Some benefit and enjoy. Some get angry. Some decide to try to change the world.
REFOCUS Many choose to simply refocus
they are the people that Dacia is made for.

ESSENTIALITY AS A WAY OF LIFE

DACIA BRAND
POSITIONING

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DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS

DEEP IN OUR DNA,
WE’VE BEEN DEFINED BY

HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS

ESSENTIAL
BUT COOL

Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!

ROBUST &
OUTDOOR

For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.

ECO-SMART

Solutions that are mindful of your wallet and the planet.
The best of both worlds.

DACIA BRAND
MARKERS

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NEW BRAND IDENTITY

EXTREME FINISHES FOR THE OUTDOORS

Dacia has previewed the Extreme trim level on Spring at the Brussels Motor Show. Henceforth, the brand’s three other models will feature this finish, permanently replacing the SL Extreme on Jogger and Duster.
For Dacia the outdoors is a way of life: your outdoor adventures and the discoveries you’ll make behind the wheel can only be envisaged with a robust, hard-wearing companion on wheels. The Extreme finish is as close to the outdoor world as you can get. At first glance, you’ll notice the new Cedar Green for Stepway, Jogger and Duster, and Slate Blue for Spring. You’ll notice subtle details like the Gloss Black shark antenna and the model name in Copper Brown. This colour is also used for the mirror caps, wheel centres and the Dacia logo on the boot door. Touches of Copper Brown on the fog lamps blend with the Shiny Black alloy wheels.
Inside, the new grey easy-to-clean MicroCloud fabric features on the dashboard for the first time, boasting greater resistance. This velvet-like material complements the Dacia Link emblem on the front seats. Rubber has been chosen for the floor mats – so they can be cleaned quickly and easily. With these cool but essential touches, Dacia supports its customers who enjoy everyday mini-adventures.

NEW DACIA BRAND IDENTITY

Dacia opens a new chapter in its history with a complete new visual identity. We wanted a simple, bold and essential design, in line with the DNA of the brand. Follow the arrow to this new brand identity that gives a contemporary view on what is essential: authentic people enjoying simple pleasures with their love ones. A journey to discover your essential.

NEW VISUAL IDENTITY FOR THE DACIA NETWORK

The Dacia network is changing its look with a new exterior visual identity designed to support the development of the brand and its range of products, while remaining true to its core values of simplicity, sturdiness and frugality. With this striking new visual identity, the brand is enhancing the external visibility and modernity of its network.

The first European dealership to unveil the new Dacia façade is located in the Paris region, in Melun (LS Group). The roll-out of the new exterior signage across the network will start in the spring with the help of European suppliers, who will deliver top-quality service at unbeatable prices for Dacia dealers. The project will continue with the introduction of interior showroom standards, which are currently being defined

NEW LOGO, NEW EMBLEM, NEW COLORS, STILL DACIA!

We evolve with our times to better adapt to your expectations. We have modernized our entire range and are now opening a new chapter. Our brand identity becomes more contemporary and assertive.
• The emblem: “Dacia Link” consists of a D and a C joined together, symbol of the trust relationship between Dacia and its customers.
• The logotype: 5 letters, with a minimalist design, express the spirit of the brand, robust and essential.
• Colors: a new Lichen Khaki shade, inspired by nature, is appearing and is available across the entire range.
After the points of sale and the communication, discover this new brand identity declined on our cars.

OUR NEWS

ALL NEW DUSTER

With the arrival of third-generation Duster, Dacia is continuing the saga of its iconic best-seller. Everything is new except the essentials: All-New Duster is still the family SUV boasting the best value-for-money in its category!
– Even more robust and assertive design, reflecting the very essence of the brand;
– Improved off-road capabilities, especially the 4×4 version, for optimum driving off the beaten track;
– More sustainable materials and hybrid engines, for a more eco-smart approach;
All-New Duster is the first Dacia to be powered by the TCe 130 petrol engine, which has an initial level of electrification with 48V mild hybridisation (4×2 and 4×4 versions). It also benefits from the Hybrid 140 engine as well as dual-fuel petrol/LPG on all internal-combustion models, under the ECO-G label.
All-New Duster was launched in March and arrives in the Dacia network in spring 2024.

Dacia is the Premier Partner of the UTMB® World Series

Since 2022, Dacia has partnered with the UTMB® World Series as Premier Partner and Official Automotive Partner for European events.
UTMB® World Series is an international ultra-trail race organizer, bringing runners from all over the world the opportunity to experience exceptional trail running in singular destinations.
Trail running is fully consistent with the brand’s key focus on outdoor pursuits. With access to the competition ensured by car, the brand will once again be providing a fleet of vehicles for European events to meet organisational needs.

The line of outdoor derivative products

Explore the line of Dacia derivative products which combine a taste for adventure with everyday comfort. Our collection features essential accessories for your lunch breaks – whether they be at work or out in the open air. You will find an eco-friendly lunchbox, a metal mug, a cutlery kit for when you are on the move and a zip-up fleece jacket. Each product has been carefully selected for its simple and functional design.
All of these products are available from the online Dacia store. So don’t delay – enjoy them while stocks last. Order today so you don’t miss out!
https://www.dacia-eshop.com/

DACIA NEW SPRING

The New Dacia Spring passes another milestone, taking those qualities that made it a success to the next level, while remaining the most affordable full-electric model on the market.
– Even more attractive than ever with an entirely renewed and more robust design, (see Gallery).
– Yet still as practical with exceptional interior storage space for its segment: 308 litres (1,004 litres with the rear seats folded down). Additional storage (double glove box, door bins, etc.) with an overall volume of nearly 33 litres is also greater than segment standards.
– More versatile than ever with a more accessible 65 hp engine, yet still as efficient thanks to a carefully managed weight (The only full-electric car to weigh less than a tonne !) & an excellent fuel economy on WLTP mixed cycle: 14.6 kWh/100 km (approval pending).
Spring has received many awards. Its energy efficiency and carbon footprint were particularly praised in 2022 when it was given the maximum 5-star rating from the independent European organisation Green NCAP.
Orders for the new Dacia Spring will open in spring 2024. Market launch is scheduled for summer 2024 !

SANDRIDER, TO COMPETE IN DAKAR 2025!

Dacia is making its debut in the World Rally-Raid Championship as a manufacturer. The Dakar is an outdoor life-size technological laboratory by nature committed to low-emission mobility. That is fully in step with Dacia’s goal to become a leader in affordable low-carbon solutions, including synthetic fuels.
Consisting of experienced drivers Sébastien Loeb, Cristina Gutierrez Herrero, and Nasser Al-Attiyah, three teams will join The Dacia Sandriders adventure. Inspired by the Manifesto concept car, the Sandrider prototype was designed to focus on the essentials of motorsport: performance for victory.
A very special Dacia pushed to the extreme, but a Dacia nonetheless…
A robust and outdoor design tackling some of the most demanding terrains (easy spare-wheel access, magnetic plate for bolts, more cockpit space, weight distributed to the front for enhanced traction, tubular steel chassis, carbon bodywork, reinforced bumpers, suspension and 4×4 transmission).
An essential design that precisely meets the needs of drivers and co-drivers (no surplus in body parts, no decorative parts, short and plunging hood design, anti-glare pain, modular dashboard).
An eco-smart approach for more sustainable competition (weight reduction, optimised aerodynamics, synthetic fuel, thermo-management with anti-infrared pigment).

DACIA WINS TWO ARGUS AWARDS

At the 31st Trophées de l’Argus awards ceremony, held on 23 January 2024 at the Folies Gruss, the Dacia brand won two prestigious prizes.
Dacia Duster was voted New Car of the Year.
Replacing Duster was a real challenge and the award confirms that the third-generation model is more Duster than ever!
New Duster won over the jury with its more adventurous nature, while keeping the same dimensions, together with its technologies, with the arrival of full hybrid and mild hybrid engines, and ever-competitive price. New Duster will boast the best value for money in its SUV segment.
The jury of professionals also applauded the car’s long-standing advantages, including the availability of four-wheel drive and dual-fuel (LPG) versions.
Dacia Sandero won the “Leboncoin” best used car award, the priority this year being on the car that keeps the best residual value on the used-car market.
Unprecedented in the automotive world, this is the first time that a residual value price has been awarded to a manufacturer.

MANIFESTO VOTED “CONCEPT CAR DESIGN OF THE YEAR”

Dacia has started 2024 with a bang. Dacia Manifesto has been voted “Concept Car Design of the Year” by Car Design Review, the leading automotive design website in the UK. The prize is awarded exclusively on votes from car design professionals. This is the first time that Dacia has competed for an award in the highly respected Car Design Review. Dacia Manifesto is designed for outdoor adventure. It is a living lab for applications that are already starting to feature in Dacia vehicles.
Commenting on Dacia’s win, James McLachlan, editor of Car Design News, said: “In the ten years of these awards, Dacia has never previously been a contender for any car category, so to win this year’s Concept Car Design of the Year award is an incredible achievement and shows just how far its design department has come.”

AN ECO-DESIGNED RANGE OF MERCHANDISING

The Dacia range of merchandising includes backpacks, water bottles, caps, and raincoats. Only the essentials to help reconnect with nature, and champion the brand’s values: simplicity, robustness, and authenticity. True to the new brand identity, the range uses recycled materials (raincoats and backpacks made of recycled polyester, caps made of recycled poly-cotton) and sustainable materials (aluminium water bottles). The entire merchandising range is environmentally friendly at every step of the way, from product design to distribution channels. In fact, the collection will be available in dealerships, in a recycled and recyclable cardboard display that already features other merchandising. Once again, Dacia’s hunt to get rid of everything superfluous applies to its entire value chain. Orders can be placed via a dedicated e-commerce site :
https://www.dacia-eshop.com/en/

DACIA AND UTMB® WORLD SERIES PARTNERSHIP

Dacia becomes Official Technical Partner and exclusive Automotive Partner for UTMB® World Series European and African events.

The UTMB® World Series is the world’s ultimate trail running circuit that allows all runners to experience the UTMB® (Ultra Trail Mont Blanc), adventure through leading international events in the world’s most striking destinations. It shares many fundamental principles with Dacia with both organizations focusing on the spirit of solidarity, inclusivity and on the development of a mindful consumption. Through this partnership, both parties will work together closely to promote those values.

Dacia continues to enhance its brand positioning, just like with the massive success of the iconic SUV Duster.

This long-term partnership allows us to drive brand awareness and connect even more closely to people enjoying simple outdoor pleasures, together.

YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS

Don’t hesitate to connect with us!

We will be happy to write this Dacia story together.

contact.brand@dacia.com