AN INCREDIBLE SUCCESS STORY
WE LIVE IN ACHANGINGWORLD…
Covid, economic difficulties, environmental challenges, social transformations and a rise in inequalities. A world where some win, some lose, and everybody’s life is gradually transformed. Cars have long been a symbol of progress. Now they are a symbol of these changes.
DISCOVER THEIR WAY OF LIFE
When things change around them, they focus on what really matters. The joy of caring for family and friends, rather than the desire for more possessions. In an ‘always more’ world, they believe in “less but better”. They live in the present, they love simple pleasures. They are budget conscious, embracing technology only when it is simple. But living a simple life is not always easy. When people buy and show off around you, how do you sustain the freedom of simple life without fear or feeling left behind? The answer is: essentiality. Doing things simply, with no need for what’s superfluous. Putting aside complexity. Choosing pragmatism, over the trap of a life beyond our means. Making sure you always have everything you need, and just what you need – and being happy for it. For them, essentiality is the key to joyfully optimizing life.
ESSENTIALITY AS A WAY OF LIFE
DACIA IS THE BEST VALUE FOR MONEY BRAND THAT CONSTANTLY REDEFINES THE ESSENTIALS
THERE’S NO ONE LIKE US ON THE MARKET
We make new cars accessible to the many. We offer customers just what they need, but everything they need. We adopt and adapt technologies when they are proven and become necessary to stay up to date.
TODAY, WE ADD A TOUCH OF COOLNESS
Essentiality makes it possible to create a better future for everyone. And today, it’s just what we need! Essentiality is simply really cool, and we will make this coolness even more visible. We’ll do it by adding to the brand an outdoor flavour. We know the free-spirited frugalists love it. Being in nature is a great way to enjoy life in a simple way. For us, outdoor is an amazing playing field. Outdoor is where we can free and enjoy simple things. It’s where real life is!
HOW DO YOU RECOGNIZE A DACIA? OUR BRAND MARKERS
ESSENTIAL
BUT COOL
Cleverly designed to be just what you need and all that you need.
Extremely simple, but never boring!
ROBUST &
OUTDOOR
For all occasions, never letting you down.
Rock solid so you can go out and enjoy nature.
ECO-SMART
Solutions that are mindful of your wallet and the planet.
The best of both worlds.
NEW BRAND IDENTITY
OUR NEWS
YOUR EVERYDAY TOOLBOX TO CONSTANTLY REDEFINE THE ESSENTIALS
Don’t hesitate to connect with us!
We will be happy to write this Dacia story together.
contact.brand@dacia.com